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Ogilvy Group |
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Ogilvy Group, Canary Wharf, London |
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At 5,300sqm the pair of football pitch-sized floor plates in Canary Wharf required a dynamic solution which was able to address problems with navigation as well as overcoming some of the deepest plans in Europe. Having moved from Central London 10 years earlier, Ogilvy & Mather's current layout had developed in an ad-hoc manner resulting in highly segregated departments linked by unintelligible circulation, leaving staff inclined to stay near their desk rather than venture into 'alien' territory. A 3-month research programme established the mandate for a new spatial structure based on a switch from departmental to client-focused teams. The resulting design offered identity for the corporate organisation and flexibility for each department. A series of concentric zones comprising offices/meeting rooms, circulation, services/storage, and finally open plan office spaces allows daylight to penetrate as deeply as possible. By removing almost 500sqm of the 10th floor a double height resource gallery and reception space were created to link the two floors. The resource gallery connects the general office layout with private booths, TV viewing 'rooms' and team lounges. The reception gallery takes visitors over a bridge to link the entrance to the café with the boardroom and bar incorporated below. The project was constructed in five phases each lasting between 8 and 12 weeks, with Ogilvy employees remaining in residence and being relocated between each phase to keep disruption to a minimum. |
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