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Leisure & Exhibitions |
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Leisure & Exhibitions |
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Developing solutions
for leisure and exhibitions requires a knowledge of current culture
– either by incorporating it or reacting against it. Programmes and budgets are critical as the opening night is usually the most important time in the often short lifespan of many of these projects. This has certainly been the case in our exhibition work for Mazda (UK and Switzerland) which developed displays that stood out from the surrounding competitors. Rather than be bigger, louder and brasher, this has often taken the form of providing calm and relaxing spaces providing visitors with a place to breathe, enjoy the product on show, and interact with the people on the stand. Our work for the RAC was part of a complete overhaul of their image to take them into the new century. The look of the exhibitions, which travelled around the United Kingdom, was based on a reading of their television advertising, which was itself based on recent visual and graphic movements. Our leisure schemes include a mobile community teaching theatre, the Gymnasium, Hoxton Square (2004) and a multipurpose pavilion in Moscow, which will open in 2008. The pavilion is a dramatic structure that will form the centrepiece of a regeneration project. It will be flexible for use as a café and as a venue for conferences, seminars, lectures and exhibitions. The Gymnasium, Hoxton Square was shortlisted for an RIBA Award in 2005 and our work for the RAC was shortlisted for a D&AD Award in 1996. |
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